T.A.O. Go Green Challenge was initiated and operated by T.A.O. Bangkok Corporation Ltd. with the intention to create the campaign and invite the employees to reduce, recycling, reuse, and stop using plastics at the end.

The origin of this initiative was the increasing of air and water pollutions at present due to the rising of plastic wastes and taking years to decay. Thus, it impacts the ecological system, especially on aquatic animals, which died because they ate these plastics.